How cloud infrastructure helped Instacart focus on business growth

Instacart was founded in July 2012 with a new solution to an old problem—how to get groceries delivered fast. But instead of investing millions in infrastructure—forging relationships with distributors, building warehouses, amassing a fleet of trucks and drivers—the startup instead worked with existing resources, partnering with grocery stores and contracting with individual “personal shoppers” to pick up and deliver orders. And when it came to the technology backbone to support the YCombinator-incubated business, Instacart also eschewed investing its own infrastructure and personnel instead embracing hosted options first from Heroku and now from Amazon Web Services (AWS).

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