“I want my MTV.”
That was the now-famous marketing gimmick that an upstart network once used to get audiences to pressure their cable companies into carrying MTV, the new youth-oriented music channel.
It worked. MTV became a cultural phenomenon that is now available in more than 93 million homes.
And pretty soon, it’s going to be in a lot more.
On Thursday, Viacom and DISH Network announced a new agreement to keep the cable company’s 18 channels on the service — including Comedy Central, Nickelodeon, VH1, Spike, BET and, of course, MTV.