Japanese ad giant admits to overcharging more than 100 clients

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Tokyo-based advertising giant Dentsu has acknowledged that it overcharged more than 100 clients after it conducted a month-long investigation into its own financial records.

The probe turned up at total of 633 business transactions that warranted suspicion — worth about $ 2.3 million overall. 

In some cases, its agency properties charged fees for ads that were never placed. There were also instances in which a campaign’s performance was exaggerated in order to hike up the price.

It’s not clear which of Dentsu’s clients were affected, but the holding company said in a statement that it had contacted and apologized to each of them. It also vowed to refund the sum in full. Read more…

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Author: Maria Dehn

Maria Dehn is a Writer at OpenStackServers.com. She has held editorial management positions for numerous print and Web publications. She has more than 17 years of Information Technologies and journalism experience and has written many books on cloud computing. She can be reached at [email protected]

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