Salesforce to Add Digital Commerce Capabilities With $2.8B Demandware Acquisition

Salesforce.com is moving beyond CRM and into e-commerce with the acquisition of cloud service provider Demandware.

It will use the purchase to kick-start a new field of business, the Salesforce Commerce Cloud, it said Wednesday.

The company already has its Sales Cloud, Service Cloud, Marketing Cloud, Analytics Cloud.

By rebranding Demandware Commerce Cloud as its own, Salesforce will be able to combine e-commerce, order management, point-of-sale, store operations and predictive intelligence into its own platform.

Commerce Cloud will allow Salesforce customers to connect with their own clients in new ways, the company said, while Demandware customers will gain access to sales, marketing and analytics functions from Salesforce. Demandware customers include L’Oreal and U.K. retail chain Marks & Spencer.

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Author: Maria Dehn

Maria Dehn is a Writer at OpenStackServers.com. She has held editorial management positions for numerous print and Web publications. She has more than 17 years of Information Technologies and journalism experience and has written many books on cloud computing. She can be reached at [email protected]

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