Jony Ive Says Apple iPhone X Took Five Years to Develop

And there were plenty of prototypes along the way.

Apple design chief Jony Ive said his company’s new iPhone X took some time to get to store shelves.

Speaking in an interview at the New Yorker TechFest on Friday, Ive said that his team at Apple had been working on the concept for the last five years. He added that his company “had prototypes” of what a smartphone with a display that nearly entirely covers its front panel and a facial scanner might look like.

“For 99% of the time, it didn’t work for us,” Ive said of the iPhone X prototype processor, according to the India Times, which earlier reported on his comments. “For the vast majority of the development cycle, all we had were things that failed. By definition, if they didn’t fail halfway through, then we’d be done.”

However, as time went on, Apple apparently worked out those problems, ultimately culminating in the iPhone X’s announcement last month.

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Apple’s AAPL iPhone X, which was announced alongside the new iPhone 8 and iPhone 8 Plus, is what the company calls the “future” of smartphones. It has a 5.8-inch display with small bezels all around, leaving no room for a physical home button. There are two rear-facing cameras on the back and a glass finish allows for wireless charging support. Apple’s front-facing Face ID scanner is used to verify a person’s identity and allow him or her access to the software or to make a purchase via the company’s Apple Pay mobile-payments service.

All of those features combine to make the iPhone X the most expensive smartphone Apple has ever released with a starting price of $ 999. A model with 256GB of storage instead of the base 64GB will cost customers $ 1,149 when the handsets are released on November 3.

Looking ahead, Ive didn’t discuss in detail what he might have planned for new iPhones. He did say, however, that new processor technologies that combine high power and small designs create “opportunities (that) are extraordinary” for future product designs.

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An editor for ‘The Verge’ took a job with Apple — and didn’t tell his employer

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An editor for The Verge took a job with Apple — but didn’t tell his employer. 

Chris Ziegler, a founding editor at the tech-focused digital media publication, began working for Apple in July 2016. Ziegler did not tell The Verge, where he had been a deputy editor, and continued to be employed by the website, according to Editor-in-Chief Nilay Patel, who posted a note to The Verge on Friday afternoon.

Patel said that the website had become aware of Ziegler’s dual employment and investigated whether he had been involved in any coverage of his new employer. Strangely, Patel said that the website had not heard from Ziegler in August or September. Read more…

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