U.S. cloud vendors adjust to Snowden effect, Privacy Shield

When whistleblower Edward Snowden shocked the world in 2013 by revealing that the NSA was allegedly siphoning data from U.S. internet companies, pundits proclaimed that winter was coming for American cloud vendors in Europe. Evidence now suggests those fears may have been overblown.

IDC said this month that U.S. cloud vendors have increased their combined cloud infrastructure revenue two-and-a-half-times in Western Europe, topping $ 2 billion since the Snowden Effect was supposed to freeze the market. Amazon Web Services (AWS), Microsoft, Alphabet’s Google and IBM increased their market share by a third in the region, hitting 40 percent in 2015.

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