Imagine an agribusiness that never had access to a modern commodities market and had never used any real information technology. Suddenly, it had the opportunity to leap into high tech and potentially enjoy whole new economies of scale — a pure greenfield proposition. What would happen?
With new international and state legalization, as well as a current moratorium on federal enforcement, marijuana is that agribusiness. Untouched by the traditions of an internal IT practice, it’s creating a road map for the future, charted almost entirely in the cloud.
Out of the filing cabinet and into the cloud
To be clear, trepidation remains about digitizing the business side of cannabis. Ask Eddie Miller, CEO of eCann, which runs a site called Investincannabis.com: