Verizon’s trademark red swoop becomes a sad, shrunken check mark

Verizon

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Google isn’t the only company to overhaul its logo this week.

Verizon followed the tech giant’s lead on Wednesday with a minimalist new look that downsizes the telecom’s iconic lightning bolt-shaped slash into a dinky checkmark in the corner of the logo. The company also did away with the red “Z” that trailed beneath the last two letters in favor of a simpler design

Our look is evolving along with our customershttp://t.co/HpiOzjeEWT pic.twitter.com/zQOoymgmmh

— Verizon News (@VerizonNews) September 2, 2015

The old logo:

v2

Image: Verizon

The makeover, first reported by Ad Age and confirmed by the company shortly after, is the first major tweak since the company launched its current nameplate fifteen years ago Read more…

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